Mammamiaaa is a celebration of food and relationships - the social ways in
which diverse communities produce, distribute, preserve, and consume food in
their daily lives. The emphasis is on care, more than consumption. It’s about a
connection to a place, and a bridge between the generations.
In 2018 and 2019, thousands of meals are organised across Italy and Europe
in a spirit of conviviality. At each meal, family members and guests share
stories about food and cooking. The stories are collected and uploaded to
social media channels.
In spring 2019, a huge installation will be set up in Matera, as an analogic
memory of the whole project. And then, in September 2019 a grand dinner will
be organized to celebrate the national and international community of
As a legacy of Matera 2019, an Atlas of Social Food will be created. A
platform curated by John Thackara, made up of three parts: an atlas of social
projects focused on food, with the aim to make them visible and findable; a
forum in Basilicata gathering European social food curators who will share
good practices; the publication of the Social Food Green Paper.
HOW TO PARTICIPATE
Becoming part of the Mammamiaaa community is very simple, anyone can
join! You just need a family recipe, a story linked to it, and the desire to share
and document both at a lunch or dinner which you host.
The meal is arranged for friends and family members by the Organiser, who
chooses the recipe, determines the number of guests, the time and place.
During the preparation (and then during the meal) it is important to record
everything with photos and videos. These will be shared on social media and
your recipe and story will become part of the great digital archive of
To participate you just have to register on the website, and organise
your meal following the rules at www.mammamiaaa.it